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MAD SAINT
For my final design project, I created MAD SAINT, a fictional brand that explores the balance between rebellion and refinement. The project includes a fully developed brand identity with guidelines, a lookbook, and original pieces that reflect the brand's bold, avant-garde aesthetic. MAD SAINT challenges conventional fashion norms while embodying individuality, resilience, and creative craftsmanship.
The Divine Madness line explores the beauty and chaos of human imperfection, drawing inspiration from the idea that brilliance often emerges from unconventional thinking and raw emotion. The collection reflects a balance between rebellion and spirituality, blending structured, avant-garde designs with softer, ethereal elements.
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Credits ©
Daniel Song