[OCA WEBSITE REDESIGN]
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OCA WEBSITE REDESIGN
Original Creative Agency (OCA) is the world's first agency dedicated exclusively to representing creative directors.Founded in 2018 by former artists Jesse Rose and Jesse Rogg, OCA represents over 50 esteemed creative directors across diverse fields such as music, fashion, brand, and sport. The agency's in-house production service offers top talent and brands an exceptional one-stop solution. OCA has collaborated with leading music artists and forged significant partnerships across multiple industries, pushing creative boundaries while remaining attentive to clients' objectives.
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Credits ©
Daniel Song
[GNX ALBUM REDESIGN & CD/VINYL MOCKUP]
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GNX ALBUM REDESIGN & CD/VINYL MOCKUP
GNX, Kendrick Lamar’s bold and unapologetic latest project, merges the raw intensity of his storytelling with striking visual symbolism. The album design reimagines the iconic Buick GNX as a weapon—a powerful metaphor for the blunt, straight-to-the-point messages Kendrick delivers throughout the project.
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Credits ©
Daniel Song
[MAD SAINT]
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For my final design project, I created MAD SAINT, a fictional brand that explores the balance between rebellion and refinement. The project includes a fully developed brand identity with guidelines, a lookbook, and original pieces that reflect the brand's bold, avant-garde aesthetic. MAD SAINT challenges conventional fashion norms while embodying individuality, resilience, and creative craftsmanship.
MAD SAINT
For my final design project, I created MAD SAINT, a fictional brand that explores the balance between rebellion and refinement. The project includes a fully developed brand identity with guidelines, a lookbook, and original pieces that reflect the brand's bold, avant-garde aesthetic. MAD SAINT challenges conventional fashion norms while embodying individuality, resilience, and creative craftsmanship.
The Divine Madness line explores the beauty and chaos of human imperfection, drawing inspiration from the idea that brilliance often emerges from unconventional thinking and raw emotion. The collection reflects a balance between rebellion and spirituality, blending structured, avant-garde designs with softer, ethereal elements.
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Credits ©
Daniel Song
[POSTERS]
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POSTERS
Collection of poster designs created using Photoshop, InDesign, Illustrator, and Procreate.
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Credits ©
Daniel Song
[LIL TECCA MEDIA KIT]
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LIL TECCA MEDIA KIT
The objective of this media kit is to effectively showcase Lil Tecca’s influence, and reach, for potential partnerships. This media kit will highlight key metrics, audience demographics, brand alignment, and previous successful projects to present a comprehensive and compelling case for potential sponsors and partners.
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Credits ©
Andrés Santana
Daniel Song